Vitality Index

    MVP Insights

    Practical thinking on how to lead key account teams, organized into six pillars built from the same frameworks that shape the Vitality Index.

    Go to each blog section to learn from our founders everything you need to know on how to level up in key account sales and so much more.

    Key Account Systems

    What separates a real sales system from a record-keeping tool, and why the nine standards of a true B2B system are the only way to close the gap between top producers and the rest of the team.

    The nine standards of a real sales systemWhy CRMs and tools leave the gap openHow systems compound performance across teams

    Strategy & Planning

    How strategic account teams build growth strategies across the 7 Partnership Domains instead of defaulting to activity.

    Account prioritization frameworksPlanning rhythms that stickLeading over lagging indicators

    Coaching & Leadership

    How sales managers lead with precision, coach to specific Growth Drivers, and stop managing outputs.

    Driver-level coaching models1:1 frameworks that move the numberBuilding leaders, not just managers

    Sales Leader Insights

    Research-backed analysis on the business case for Strategic Account Intelligence, drawn from credible industry sources.

    Cited research from credible industry sourcesMapped to the 7 Domains and 21 Growth DriversBuilt for evaluators, not casual readers

    Key Account Growth

    How strategic account teams measure, protect, and grow their most vital partnerships using leading indicators.

    Executive access and alignmentWhite-space mappingRetention and expansion signals

    Customer Retention

    How strategic account teams protect their most valuable partnerships from churn, rep turnover, and the risk of a relationship that lives in one person.

    Reduce single-rep dependencyMulti-thread key relationshipsProtect revenue through transitions

    Videos

    Short-form video content on strategic account management, the Vitality Index, and what it takes to build partnerships that last.

    Strategic AccountsVitality IndexSales Leadership

    Real stories. Proven strategies.

    Explore the Case Study Library

    See how the strategies covered in MVP Insights have been applied to win, grow, and protect key accounts.

    View the Case Study Library

    Lead with better systems.

    The same frameworks that power these posts power Vitality Index, the platform key account teams use to assess, plan, and grow vital partnerships.

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